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Apprenticeship training course

Digital marketer (level 3)

Use online and social media platforms to design, build and implement campaigns and drive customer sales.

Qualification level
3
Equivalent to A level.
Typical duration
18 months
Apprenticeship category
Sales, marketing and procurement
Maximum funding
£11,000
Maximum amount government will fund
for apprenticeship training.
Also known as
  • analytics executive
  • campaign executive
  • content co-ordinator
  • Digital marketing assistant
  • digital marketing co-ordinator
  • digital marketing executive
  • digital marketing technologist
  • email marketing assistant
  • SEO executive
  • social media executive
Skills
Skills an apprentice will learn
  • Written communication: applies a good level of written communication skills for a range of audiences and digital platforms and with regard to the sensitivity of communication
  • Research: analyses and contributes information on the digital environment to inform short and long term digital communications strategies and campaigns
  • Technologies: recommends and applies effective, secure and appropriate solutions using a wide variety of digital technologies and tools over a range of platforms and user interfaces to achieve marketing objectives
  • Data: reviews, monitors and analyses online activity and provides recommendations and insights to others
  • Customer service: responds efficiently to enquiries using online and social media platforms.
  • Problem solving: applies structured techniques to problem solving, and analyses problems and resolves issues across a variety of digital platforms
  • Analysis: understands and creates basic analytical dashboards using appropriate digital tools
  • Implementation: builds and implements digital campaigns across a variety of digital media platforms
  • Applies at least two of the following specialist areas: search marketing, search engine optimisation, e mail marketing, web analytics and metrics, mobile apps and Pay-Per-Click
  • Uses digital tools effectively
  • Digital analytics: measures and evaluates the success of digital marketing activities
  • Interprets and follows: latest developments in digital media technologies and trends marketing briefs and plans company defined customer standards or industry good practice for marketing company, team or client approaches to continuous integration
  • Can operate effectively in their own business’s, their customers’ and the industry’s environments

Full information on Digital marketer (level 3) is available from the Institute for Apprenticeships and Technical Education.

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