Apprenticeship training course
Advertising creative (level 6)
Develop strategic campaigns, or one-off pieces of communication, that meet a client brief.
- Qualification level
-
6
Equivalent to degree. - Typical duration
- 24 months
- Apprenticeship category
- Creative and design
- Maximum funding
-
£17,000
Maximum amount government will fund
for apprenticeship training. - Also known as
-
- Advertising creative
- Art director
- Associate art director
- Copywriter
- Creative executive
- Digital brand and media specialist
- Skills
-
Skills an apprentice will learn
- Work with colleagues to decode and understand the client brief.
- Research client' audiences; understanding personas developing ideas for the target market.
- Utilising research to inform work including research of business products, services and competition.
- Work within given time frames utilizing evaluation techniques to identify ideas.
- Rationalise ideas through the utilisation of frameworks and research techniques.
- Use prioritisation tools for example priority matrix to manage workload, and deliver against brief objectives.
- Present ideas using methods appropriate for the audience including using mock ups to stakeholders and colleagues.
- Uses creative skills to execute the idea to meet the creative brief. Work produced may be co-produced or self - developed.
- Use digital tools and collaborative platforms for example adobe to develop ideas and executions on a client briefs.
- Insights into the brand, so that the brand identity is reflected in work produced.
- Archiving a body of your work showcasing the latest, challenging and outstanding practice. Aiming to increase profile within the communications industry of both the individual and organisation.
- Maintaining own accurate records for timesheets for best value for the client.
- Identify and recognise new and emerging trends to inform the relevance of the work.
- Utilising the opportunities to pursue industry awards individually or collectively as part of a team for example D&AD and Creative Circle.
- Creative ownership to enhance work ensuring client's briefs are achieved to their satisfaction.
- Identify and justify suitable specialists, for example photographers, animators and illustrators to work on the production of ideas.
- Establish and maintain positive relationships with internal and external stakeholders for example suppliers, clients and customers.
- Knows how to facilitate a creative brainstorming exercise and can do so on their own, in teams or in groups.
- Maintains a professional network enabling self promotion within the industry.
- Utilising policies and procedures including sustainability, health & safety and equality, diversity & inclusion in work.
- Frameworks to evaluate individual creative ideas or those generated as part of a team.
- Evaluates the creative brief, checking for any missing information and clarifying the outcomes in order to achieve creative brief objectives.
- Use performance metrics information to change work accordingly.
- Produce work that respects the ethical and cultural values of the audience.
Full information on Advertising creative (level 6) is available from the Institute for Apprenticeships and Technical Education.
Find training providers for this course
Apprenticeship location
Solihull, West Midlands Remove location