Apprenticeship training course
Advertising creative (level 6)
Develop strategic campaigns, or one-off pieces of communication, that meet a client brief.
- Qualification level
-
6
Equivalent to degree. - Typical duration
- 24 months
- Apprenticeship category
- Creative and design
- Maximum funding
-
£17,000
Maximum amount government will fund
for apprenticeship training. - Also known as
-
- Advertising creative
- Art director
- Associate art director
- Copywriter
- Creative executive
- Digital brand and media specialist
- Skills
-
Skills an apprentice will learn
- Work with colleagues to decode and understand the client brief.
- Research client' audiences; understanding personas developing ideas for the target market.
- Utilising research to inform work including research of business products, services and competition.
- Work within given time frames utilizing evaluation techniques to identify ideas.
- Rationalise ideas through the utilisation of frameworks and research techniques.
- Use prioritisation tools for example priority matrix to manage workload, and deliver against brief objectives.
- Present ideas using methods appropriate for the audience including using mock ups to stakeholders and colleagues.
- Uses creative skills to execute the idea to meet the creative brief. Work produced may be co-produced or self - developed.
- Use digital tools and collaborative platforms for example adobe to develop ideas and executions on a client briefs.
- Insights into the brand, so that the brand identity is reflected in work produced.
- Archiving a body of your work showcasing the latest, challenging and outstanding practice. Aiming to increase profile within the communications industry of both the individual and organisation.
- Maintaining own accurate records for timesheets for best value for the client.
- Identify and recognise new and emerging trends to inform the relevance of the work.
- Utilising the opportunities to pursue industry awards individually or collectively as part of a team for example D&AD and Creative Circle.
- Creative ownership to enhance work ensuring client's briefs are achieved to their satisfaction.
- Identify and justify suitable specialists, for example photographers, animators and illustrators to work on the production of ideas.
- Establish and maintain positive relationships with internal and external stakeholders for example suppliers, clients and customers.
- Knows how to facilitate a creative brainstorming exercise and can do so on their own, in teams or in groups.
- Maintains a professional network enabling self promotion within the industry.
- Utilising policies and procedures including sustainability, health & safety and equality, diversity & inclusion in work.
- Frameworks to evaluate individual creative ideas or those generated as part of a team.
- Evaluates the creative brief, checking for any missing information and clarifying the outcomes in order to achieve creative brief objectives.
- Use performance metrics information to change work accordingly.
- Produce work that respects the ethical and cultural values of the audience.
Full information on Advertising creative (level 6) is available from the Institute for Apprenticeships and Technical Education.