Apprenticeship training course
Multi-channel marketer (level 3)
Support customer focussed marketing activities that drive the demand for a product or service.
- Qualification level
-
3
Equivalent to A level. - Typical duration
- 18 months
- Apprenticeship category
- Sales, marketing and procurement
- Maximum funding
-
£11,000
Maximum amount government will fund
for apprenticeship training. - Also known as
-
- Digital communications assistant
- Digital marketing assistant
- Marketing administrator
- Marketing assistant
- Marketing communications assistant
- Marketing junior
- Social media assistant
- Skills
-
Skills an apprentice will learn
- Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
- Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
- Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
- Use research/survey software to gather audience insight and/or evaluation to support the project.
- Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
- Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
- Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
- Use software to design and create marketing assets to meet the technical specification.
- Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
- Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
- Use a website content management system to publish text, images, and video/animated content.
- Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
- Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
- Identify and use data and technologies to achieve marketing objectives.
- Monitor and amend campaigns to meet budget requirements including time and monetary costs.
- Review campaigns regularly to ensure effectiveness, to optimise the results.
- Measure and evaluate campaign delivery to identify areas for improvement.
- Use data analysis tools to record, interpret and analyse customer or campaign data.
Full information on Multi-channel marketer (level 3) is available from the Institute for Apprenticeships and Technical Education.