Apprenticeship training course

Digital product manager (level 4)

There are 10 training providers who offer this course.

Information about Digital product manager (level 4)

Drive and manage digital products through the complete product lifecycle.

• Knowledge, skills and behaviours:
  View knowledge, skills and behaviours

  Knowledge

  • Product delivery lifecycle and phases over time.
  • Business case development and the realisation of benefits to the organisation.
  • Purpose of vision and strategy for a digital product throughout its life cycle.
  • Approaches to stakeholder management in ensuring the delivery of successful products.
  • Approaches to communication for a range of stakeholders across multiple channels, including technical and non-technical audiences.
  • Approaches to utilise horizon scanning and wider industry trends to inform strategic decisions.
  • Methodologies of user or customer research/insights and evaluative research.
  • Different prototyping approaches to explore and iterate potential solutions with real users.
  • Standards relevant to digital product development in your sector which could include accessibility, ethics and privacy.
  • Importance of data management in accordance with legislation to ensure compliance.
  • Importance of security and assurance in digital product design, development and operations.
  • Importance of Diversity and Inclusion when designing and developing digital products across a range of protected characteristics to ensure inclusive and accessible outcomes are embedded from the outset
  • Principles of sustainable product development including the environmental footprint throughout the lifecycle of the product from inception to decommissioning.
  • Approaches to problem solving methodologies for example using team skills, workshop, root cause analysis, research.
  • Approaches to delivering products, including Minimum Viable Product and subsequent iterative delivery and optimisation techniques.
  • Principles of product ownerships and risk including value, usability, feasibility and viability.
  • Different product development approaches including iterative and sequential methodologies and when to apply them.
  • Different approaches to planning and development of product roadmaps for both the team and diverse stakeholder needs.
  • Different prioritisation techniques, when and how to use them whilst project managing.
  • Principles of budgets, costs, value and contract management
  • Approaches to a running a live product including incident management and service support.
  • Principles of performance measures and their selection to measure the success of a product.
  • Principles of data analytics, data visualisation techniques and tools.
  • User stories, their format and their value.
  • How they will ensure product take-up, usage and continually develop the product.

  Skills

  • Diagnose problems by breaking problems down systematically into component parts and identify the relationships between those parts.
  • Reflect critically on results/data/insights to identify improvements.
  • Utilise iterative and sequential methodologies as appropriate to develop products.
  • Work within a multi-disciplinary team through two or more phases of the product delivery lifecycle.
  • Manage the operational running of a live product or service.
  • Identify, understand, and define problems, analyse and help to identify the appropriate solution using relevant methodologies, principles and approaches.
  • Support the development of artifacts for assessment.
  • Translate back log and roadmap, and show how it aligns to strategy.
  • Identify users, who they are, and what their needs are, based on evidence.
  • Define user stories, write stories and acceptance criteria.
  • Engage various stakeholders, utilise the vision, goals, KPI’s and objectives for the product or service.
  • Ensure methods and techniques for structured reviews are applied, for example but not limited to peer review, formal technical review, user research and testing.
  • Utilise planning and prioritisation techniques to organise and manage the product backlog to deliver value and benefits.
  • Produce reports, roadmaps, plans to report progress and support governance processes and stakeholder management at various levels within the organisation.
  • Use product management life cycle tools and techniques. Where appropriate automate mechanical tasks such as scheduling, resource balancing, and time recording.
  • Manage, mitigate and investigate product risks and ensuring product meets the need of its users.
  • Use data to inform decision making.

  Behaviours

  • Professional approach when they have managed difficult, challenging constraint and or a situation.
  • Commitment to continuous improvement by following and maintaining quality standards throughout the product life cycle.
  • Assumes responsibility that their actions and objectives are in line with business strategy.
  • Conveying a level of confidence and professionalism when engaging with stakeholders.
  • User centred mindset to solving problems that deliver value and meet user needs.
  • Demonstrating a customer first approach in day-to-day activity. For both internal and external customers.
  • Influencing others to take a specific course of action.
• Apprenticeship category (sector): Digital
• Qualification level: 4; Equal to higher national certificate (HNC)
• Course duration: 24 months
• Maximum funding: £18,000 ; Maximum government funding for ; apprenticeship training and assessment costs.
• Job titles include:
  • Associate product manager
  • Digital product manager
  • Junior product manager
  • Product manager

View more information about Digital product manager (level 4) from the Institute for Apprenticeships and Technical Education.