Apprenticeship training course

Digital product manager (level 4)

Drive and manage digital products through the complete product lifecycle.

• Qualification level: 4 ; Equivalent to higher national certificate (HNC).
• Typical duration: 24 months
• Apprenticeship category: Digital
• Maximum funding: £18,000 ; Maximum amount government will fund ; for apprenticeship training.
• Also known as:
  • Associate product manager
  • Digital product manager
  • Junior product manager
  • Product manager
• Skills:
  Skills an apprentice will learn

  • Diagnose problems by breaking problems down systematically into component parts and identify the relationships between those parts.
  • Reflect critically on results/data/insights to identify improvements.
  • Utilise iterative and sequential methodologies as appropriate to develop products.
  • Work within a multi-disciplinary team through two or more phases of the product delivery lifecycle.
  • Manage the operational running of a live product or service.
  • Identify, understand, and define problems, analyse and help to identify the appropriate solution using relevant methodologies, principles and approaches.
  • Support the development of artifacts for assessment.
  • Translate back log and roadmap, and show how it aligns to strategy.
  • Identify users, who they are, and what their needs are, based on evidence.
  • Define user stories, write stories and acceptance criteria.
  • Engage various stakeholders, utilise the vision, goals, KPI’s and objectives for the product or service.
  • Ensure methods and techniques for structured reviews are applied, for example but not limited to peer review, formal technical review, user research and testing.
  • Utilise planning and prioritisation techniques to organise and manage the product backlog to deliver value and benefits.
  • Produce reports, roadmaps, plans to report progress and support governance processes and stakeholder management at various levels within the organisation.
  • Use product management life cycle tools and techniques. Where appropriate automate mechanical tasks such as scheduling, resource balancing, and time recording.
  • Manage, mitigate and investigate product risks and ensuring product meets the need of its users.
  • Use data to inform decision making.

Full information on Digital product manager (level 4) is available from the Institute for Apprenticeships and Technical Education.

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