Skip to main content

This is a new service – your feedback will help us to improve it.

Apprenticeship training course

Digital product manager (level 4)

Drive and manage digital products through the complete product lifecycle.

Qualification level
Equivalent to higher national certificate (HNC).
Typical duration
24 months
Apprenticeship category
Maximum funding
Maximum amount government will fund
for apprenticeship training.
Also known as
  • Associate product manager
  • Digital product manager
  • Junior product manager
  • Product manager
Skills an apprentice will learn
  • Diagnose problems by breaking problems down systematically into component parts and identify the relationships between those parts.
  • Reflect critically on results/data/insights to identify improvements.
  • Utilise iterative and sequential methodologies as appropriate to develop products.
  • Work within a multi-disciplinary team through two or more phases of the product delivery lifecycle.
  • Manage the operational running of a live product or service.
  • Identify, understand, and define problems, analyse and help to identify the appropriate solution using relevant methodologies, principles and approaches.
  • Support the development of artifacts for assessment.
  • Translate back log and roadmap, and show how it aligns to strategy.
  • Identify users, who they are, and what their needs are, based on evidence.
  • Define user stories, write stories and acceptance criteria.
  • Engage various stakeholders, utilise the vision, goals, KPI’s and objectives for the product or service.
  • Ensure methods and techniques for structured reviews are applied, for example but not limited to peer review, formal technical review, user research and testing.
  • Utilise planning and prioritisation techniques to organise and manage the product backlog to deliver value and benefits.
  • Produce reports, roadmaps, plans to report progress and support governance processes and stakeholder management at various levels within the organisation.
  • Use product management life cycle tools and techniques. Where appropriate automate mechanical tasks such as scheduling, resource balancing, and time recording.
  • Manage, mitigate and investigate product risks and ensuring product meets the need of its users.
  • Use data to inform decision making.

Full information on Digital product manager (level 4) is available from the Institute for Apprenticeships and Technical Education.

Find training providers for this course

Apprenticeship location

Check if a provider can offer this training for the apprenticeship location.

Back to top View shortlist