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Apprenticeship training course

Junior advertising creative (level 3)

Advertising Creatives are responsible for coming up with original, exciting and memorable ideas that meet client's briefs and which can then be used in a range of mediums (e.g Radio, TV).

Qualification level
Equivalent to A level.
Typical duration
18 months
Apprenticeship category
Creative and design
Maximum funding
Maximum amount government will fund
for apprenticeship training.
Also known as
  • Creative technologist
  • Junior art director
  • Junior brand creator
  • Junior copywriter
  • Junior creative
  • Junior creative writer
Skills an apprentice will learn
  • Interrogate a creative brief and find advertising potential within it, asking questions to clarify understanding.
  • Solve client communication problems for example, using mind maps.
  • Originate brand, products or service communications/ideas which answer a client’s brief.
  • Present their idea, using visual aids for example, slides, mood boards, storyboards and make use of music, photo, illustration and film references.
  • Research cultural trends and opportunities that can enhance an idea or add value to a client’s business for example, an awareness of the importance of environmental issues, or of an upcoming event and or film, could build references to this into the advert.
  • Identify and source the most appropriate internal and external experts and suppliers that can help produce the idea.
  • Research and interpret characteristics of a brand to establish most appropriate media option(s).
  • Deliver their work to brief and on time.
  • Write text and stories that bring the idea to life for publications, leaflets, web pages and social media.
  • Create design and layout that bring the idea to life for publications, leaflets, web pages and social media.
  • Apply feedback to amend or redevelop their ideas.
  • Undertake research into latest trends in advertising and new delivery platforms for example, keep abreast of new poster variants such as interactive superlite films at bus shelters and consider and recommend ways to use them.
  • Collaborate with the wider team and encourage them to share ideas to help bring the project to life.
  • Prioritise competing demands.
  • Write in any tone and or style, being aware of the need to communicate to different audiences taking into account cultural differences and social representation.
  • Influence others for example, buy a different product or change their behaviour.
  • Write scripts of different lengths to suit different media platforms and of different durations.
  • Communicate information through appropriate channels when seeking support to undertake tasks.
  • Use digital collaboration tools to work with colleagues and key stakeholders.

Full information on Junior advertising creative (level 3) is available from the Institute for Apprenticeships and Technical Education.

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