Digital user experience (UX) professional (integrated degree) (level 6)
Investigate, analyse and design the experience that people have with digital products and services.
- Qualification level
Equivalent to degree.
- Typical duration
- 48 months
- Apprenticeship category
- Maximum funding
Maximum amount government will fund
for apprenticeship training.
Skills an apprentice will learn
- Apply creative, analytical and critical thinking skills to the design, development and improvement of UX solutions and systematically analyse and apply structured problem-solving techniques to complex UX challenges.
- Use design thinking and/or service design methods to determine the design and implementation of new value propositions, products and services, and improve existing ones.
- Select, formulate and apply from a range of user research methods including those from the fields of Human Computer Interaction (HCI), sociology, psychology and ethnography, including qualitative and quantitative approaches.
- Compose, construct and use multiple user research approaches to form an understanding of user populations, including surveys, field based research, contextual inquiry, user interviews, focus groups, stakeholder interviews/workshops, formative lab-based and direct user testing sessions (e.g. acceptance and usability testing).
- Critically analyse and evaluate assumptions and findings to understand user and stakeholder needs (including behaviours, emotions, beliefs and preferences), and define the solutions’ functional, non-functional, structural and content requirements.
- Critically evaluate arguments, assumptions, abstract concepts and data (that may be incomplete), to make judgements, and to frame appropriate questions to achieve a solution - or identify a range of solutions - to a problem.
- Analyse, interpret, synthesise and apply insights, to inform the development of personas, user journeys and system workflows, to ensure user and organisational needs are met.
- Design, facilitate and evaluate experimental tests using tools such as A/B and multivariate testing to enable a data-led approach to the development and continual improvement of UX solutions.
- Design, facilitate and evaluate requirements gathering, ideation and co-design activities, involving stakeholders and/or users.
- Creatively explore and devise a range of design solutions, including the production of system and user flows, static wireframes and prototypes of varying degree of fidelity, from paper prototypes to interactive prototypes.
- Adapt and evaluate design solutions according to the context of intended use, including responsive, mobile, online, offline, personal, public and enterprise, working with multidisciplinary product teams to assess the impact of implementing specific design recommendations.
- Design and refine clear, logical information architectures for content and data.
- Independently analyse test data, interpret results and evaluate the suitability of proposed solutions, considering current and future contexts of use, including in consultation with team members from other disciplines to ascertain a holistic view on the applicability of design recommendations.
- Articulate and communicate complex information, concepts and ideas effectively and concisely, through written, visual and verbal means.
- Communicate concepts in a manner appropriate to the audience, adapting communication techniques accordingly between user research participants, stakeholders or varying degrees of seniority and team members from a broad spectrum of specialist fields.
- Manage expectations and present user research insight, proposed solutions and/or test findings to clients and stakeholders.
- Use advanced cognitive skills to deal with competing interests within and outside the organisation, through well-reasoned arguments and excellent negotiation skills.
- Work autonomously and interact effectively within wide, multidisciplinary teams, including designers, developers, engineers, analysts, project managers etc.
- Identify the preferences, motivations, strengths and limitations of other people and apply these insights in order to work more effectively with and to motivate others.
- Demonstrate competence in customer service, in active listening and in leading, influencing and persuading others.
- Balance and trade-off competing quality, time and budget criteria, demonstrating understanding of business need, managing time effectively and being able to plan and complete UX activities to schedule.
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