Marketing assistant (level 3)
Supporting customer focused marketing activities through awareness raising and/or perception building.
Equivalent to A level
- Typical duration
- 18 months
- Apprenticeship category
- Sales, marketing and procurement
- Maximum funding
Maximum amount government will fund
for apprenticeship training.
- Also known as
- Brand assistant
- Marketing assistant
- Marketing campaigns assistant
- Marketing communications assistant
- Promotional assistant
Skills an apprentice will learn
- Use research/survey software to gather audience insight and/or evaluation
- Applying creativity to use a website content management system to publish text, images and video/animated content
- Use a social media platform to publish text, images and video content
- Use high volume email delivery software to acquire and/or retain one or more market segments and understand the response
- Organise offline and digital assets in a coordinated and legally compliant way (there may be several pieces of legislation that a Marketing Assistant may need to comply with, these should be relevant to the sector they work in and the type of activity. Examples include GDPR; Consumer Protection from Unfair Trading Regulations 2008; Consumer Credit Act; Copyright, Designs and Patents Act)
- Able to compile briefs for an external marketing supplier (e.g. printer/display stand producer/graphic designer etc) and oversee successful delivery in-line with specification
- Write persuasive text to meet a marketing communications objective, using common copywriting techniques such as adapting writing style to ensure it is appropriate to different channels in-line with organisational brand guidelines.
- Proofread marketing copy to ensure that it is accurate, persuasive and legally compliant and is on brand.
- Able to plan and coordinate a marketing activity (external and/or internal) comprising several different marketing tactics to acquire or retain one or more customer segments. Carries out the tasks within known resources.
- Analyse and present defined external and internal marketing data to inform discussions about planning, delivery and/or evaluation of marketing activities/brand performance.
- Spreadsheets - create and maintain spreadsheets using common business software, e.g. Excel, Numbers, in support of marketing activities (such as project/budget planning and monitoring, and to support organisation of marketing assets)
- Presentations - compile and present marketing information (e.g. to inform internal stakeholders of the results of a marketing tactic or present ideas for future marketing tactics) using common business software, e.g. PowerPoint. Basic presentation skills to deliver these findings.
- Compile a report from a marketing system/software, e.g. CRM, Google Analytics, Dotmailer
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