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Apprenticeship training course

Marketing assistant (level 3)

Supporting customer focused marketing activities through awareness raising and/or perception building.

Qualification level
3
Equivalent to A level.
Typical duration
18 months
Apprenticeship category
Sales, marketing and procurement
Maximum funding
£7,000
Maximum amount government will fund
for apprenticeship training.
Also known as
  • Brand assistant
  • Marketing assistant
  • Marketing campaigns assistant
  • Marketing communications assistant
  • Promotional assistant
Skills
Skills an apprentice will learn
  • Use research/survey software to gather audience insight and/or evaluation
  • Applying creativity to use a website content management system to publish text, images and video/animated content
  • Use a social media platform to publish text, images and video content
  • Use high volume email delivery software to acquire and/or retain one or more market segments and understand the response
  • Organise offline and digital assets in a coordinated and legally compliant way (there may be several pieces of legislation that a Marketing Assistant may need to comply with, these should be relevant to the sector they work in and the type of activity. Examples include GDPR; Consumer Protection from Unfair Trading Regulations 2008; Consumer Credit Act; Copyright, Designs and Patents Act)
  • Able to compile briefs for an external marketing supplier (e.g. printer/display stand producer/graphic designer etc) and oversee successful delivery in-line with specification
  • Write persuasive text to meet a marketing communications objective, using common copywriting techniques such as adapting writing style to ensure it is appropriate to different channels in-line with organisational brand guidelines.
  • Proofread marketing copy to ensure that it is accurate, persuasive and legally compliant and is on brand.
  • Able to plan and coordinate a marketing activity (external and/or internal) comprising several different marketing tactics to acquire or retain one or more customer segments. Carries out the tasks within known resources.
  • Analyse and present defined external and internal marketing data to inform discussions about planning, delivery and/or evaluation of marketing activities/brand performance.
  • Spreadsheets - create and maintain spreadsheets using common business software, e.g. Excel, Numbers, in support of marketing activities (such as project/budget planning and monitoring, and to support organisation of marketing assets)
  • Presentations - compile and present marketing information (e.g. to inform internal stakeholders of the results of a marketing tactic or present ideas for future marketing tactics) using common business software, e.g. PowerPoint. Basic presentation skills to deliver these findings.
  • Compile a report from a marketing system/software, e.g. CRM, Google Analytics, Dotmailer

Full information on Marketing assistant (level 3) is available from the Institute for Apprenticeships and Technical Education.

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