Apprenticeship training course
Marketing executive (level 4)
Helping to shape, support and deliver marketing plans, working in conjunction with the Marketing Manager.
- Qualification level
-
4
Equivalent to higher national certificate (HNC). - Typical duration
- 15 months
- Apprenticeship category
- Sales, marketing and procurement
- Maximum funding
-
£6,000
Maximum amount government will fund
for apprenticeship training. - Also known as
-
- Communications Executive
- Communications Specialist
- Marketing and Communications Officer
- Marketing Executive
- Marketing Officer
- Marketing Specialist
- Skills
-
Skills an apprentice will learn
- Coordinate and maintain key marketing channels (both digital and offline)
- Plan and deliver tactical campaigns against SMART (Specific, Measurable, Achievable, Realistic, Time-bound) objectives
- Manage the production and distribution of marketing materials, e.g. digital, print and video content as appropriate
- Produce a wide range of creative and effective communications, including ability to write and proofread clear and innovative copy, project briefs, and give confident presentations
- Able to engage and collaborate with a wide range of clients/stakeholders, across departments internally and with clients/suppliers externally to support marketing outcomes as required
- Use good project and time management to deliver projects/tasks/events as appropriate, effectively. Including the ability to divide time effectively between reporting, planning and delivery
- Coordinate several marketing campaigns/projects/events to agreed deadlines
- Effectively liaise with, and manage, internal and external stakeholders including suppliers to deliver required outcomes
- Monitor project budgets within their scope of work using appropriate systems and controls
- Evaluate the effectiveness of marketing campaigns by choosing the appropriate digital and offline data sources
- Assimilate and analyse data and information from a range of sources to support marketing activities
- Evaluate data and research findings to derive insights to support improvements to future campaigns
- Effectively use appropriate business systems and software to deliver marketing outcomes efficiently, for example to analyse data, produce reports and deliver copy
- Use appropriate technologies to deliver marketing outcomes e.g. digital/web analytics, social media, CRM
Full information on Marketing executive (level 4) is available from the Institute for Apprenticeships and Technical Education.
Find training providers for this course
Apprenticeship location
Solihull, West Midlands Remove location