Apprenticeship training course
Marketing executive (level 4)
Helping to shape, support and deliver marketing plans, working in conjunction with the Marketing Manager.
- Qualification level
-
4
Equivalent to higher national certificate (HNC). - Typical duration
- 15 months
- Apprenticeship category
- Sales, marketing and procurement
- Maximum funding
-
£6,000
Maximum amount government will fund
for apprenticeship training. - Also known as
-
- Communications Executive
- Communications Specialist
- Marketing and Communications Officer
- Marketing Executive
- Marketing Officer
- Marketing Specialist
- Skills
-
Skills an apprentice will learn
- Coordinate and maintain key marketing channels (both digital and offline)
- Plan and deliver tactical campaigns against SMART (Specific, Measurable, Achievable, Realistic, Time-bound) objectives
- Manage the production and distribution of marketing materials, e.g. digital, print and video content as appropriate
- Produce a wide range of creative and effective communications, including ability to write and proofread clear and innovative copy, project briefs, and give confident presentations
- Able to engage and collaborate with a wide range of clients/stakeholders, across departments internally and with clients/suppliers externally to support marketing outcomes as required
- Use good project and time management to deliver projects/tasks/events as appropriate, effectively. Including the ability to divide time effectively between reporting, planning and delivery
- Coordinate several marketing campaigns/projects/events to agreed deadlines
- Effectively liaise with, and manage, internal and external stakeholders including suppliers to deliver required outcomes
- Monitor project budgets within their scope of work using appropriate systems and controls
- Evaluate the effectiveness of marketing campaigns by choosing the appropriate digital and offline data sources
- Assimilate and analyse data and information from a range of sources to support marketing activities
- Evaluate data and research findings to derive insights to support improvements to future campaigns
- Effectively use appropriate business systems and software to deliver marketing outcomes efficiently, for example to analyse data, produce reports and deliver copy
- Use appropriate technologies to deliver marketing outcomes e.g. digital/web analytics, social media, CRM
Full information on Marketing executive (level 4) is available from the Institute for Apprenticeships and Technical Education.