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Apprenticeship training course

Marketing manager (level 6)

Responsible for the marketing activities and strategy of their organisation.

Qualification level
Equivalent to degree.
Typical duration
24 months
Apprenticeship category
Sales, marketing and procurement
Maximum funding
Maximum amount government will fund
for apprenticeship training.
Also known as
  • Corporate Communications Manager
  • Insight/Innovations Manager
  • Marketing and Communications Manager
  • Marketing Manager
  • Product/Proposition Manager
Skills an apprentice will learn
  • Lead and implement a clear marketing plan and strategy, linked to business requirements to sustain a marketing advantage
  • Develop effective marketing campaigns and channels, assessing their features and benefits to best meet business requirements and customer needs
  • Develop detailed integrated marketing plans for all products/ services using offline and digital media tools  - works with marketing team/ specialist agencies to do this
  • Influence, negotiate and persuade at senior level collaborating with a wide range of stakeholders internally and externally to gain support/backing for marketing delivery
  • Act as a consultant, providing professional marketing advice to stakeholders around the business or to external clients as relevant
  • Present complex information in an understandable and stimulating way whether through effective verbal presentation or creative written copy
  • Oversee, manage and approve key marketing activities/projects
  • Deliver measurable marketing outcomes against key performance indicators and identify and drive continuous improvement, challenging existing processes and procedures where needed
  • Effectively plan and manage the marketing budget, to deliver on strategic objectives, and evaluate and justify return on marketing investment
  • Effectively engage, negotiate and manage third party suppliers and internal stakeholders
  • Effectively evaluate marketing activities using measurement data and analytics to identify relevant key performance indicators (KPI) and return on marketing investment (ROI) in order to meet business objectives
  • Assimilate and analyse complex data and information from a range of sources to evolve, lead and plan marketing activities
  • Seek out opportunities to increase income generation and gain new business e.g. new products, markets and services as relevant
  • Construct a robust buness case in support of marketing activities/plans
  • Effectively manage and develop stakeholder relationships at senior level
  • Assess business risks and reputational impacts of marketing activities
  • Inspire and motivate internally and externally to deliver marketing plans effectively, acting as a role-model for marketing best practice and taking responsibility for improving their own and the teams and/or stakeholder performance, as relevant
  • Effectively use appropriate business systems and software to deliver marketing outcomes efficiently, for example to analyse data, inform search engine marketing, produce reports and deliver copy
  • Actively interrogate systems and information sources to make judgements on when to introduce new ways of working/identify new systems/processes to improve marketing activities or address those new requirements and /or marketing trends

Full information on Marketing manager (level 6) is available from the Institute for Apprenticeships and Technical Education.

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Apprenticeship location

L18 Liverpool Remove location

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