Apprenticeship training course
Marketing manager (level 6)
Responsible for the marketing activities and strategy of their organisation.
- Qualification level
-
6
Equivalent to degree. - Typical duration
- 24 months
- Apprenticeship category
- Sales, marketing and procurement
- Maximum funding
-
£9,000
Maximum amount government will fund
for apprenticeship training. - Also known as
-
- Corporate Communications Manager
- Insight/Innovations Manager
- Marketing and Communications Manager
- Marketing Manager
- Product/Proposition Manager
- Skills
-
Skills an apprentice will learn
- Lead and implement a clear marketing plan and strategy, linked to business requirements to sustain a marketing advantage
- Develop effective marketing campaigns and channels, assessing their features and benefits to best meet business requirements and customer needs
- Develop detailed integrated marketing plans for all products/ services using offline and digital media tools - works with marketing team/ specialist agencies to do this
- Influence, negotiate and persuade at senior level collaborating with a wide range of stakeholders internally and externally to gain support/backing for marketing delivery
- Act as a consultant, providing professional marketing advice to stakeholders around the business or to external clients as relevant
- Present complex information in an understandable and stimulating way whether through effective verbal presentation or creative written copy
- Oversee, manage and approve key marketing activities/projects
- Deliver measurable marketing outcomes against key performance indicators and identify and drive continuous improvement, challenging existing processes and procedures where needed
- Effectively plan and manage the marketing budget, to deliver on strategic objectives, and evaluate and justify return on marketing investment
- Effectively engage, negotiate and manage third party suppliers and internal stakeholders
- Effectively evaluate marketing activities using measurement data and analytics to identify relevant key performance indicators (KPI) and return on marketing investment (ROI) in order to meet business objectives
- Assimilate and analyse complex data and information from a range of sources to evolve, lead and plan marketing activities
- Seek out opportunities to increase income generation and gain new business e.g. new products, markets and services as relevant
- Construct a robust buness case in support of marketing activities/plans
- Effectively manage and develop stakeholder relationships at senior level
- Assess business risks and reputational impacts of marketing activities
- Inspire and motivate internally and externally to deliver marketing plans effectively, acting as a role-model for marketing best practice and taking responsibility for improving their own and the teams and/or stakeholder performance, as relevant
- Effectively use appropriate business systems and software to deliver marketing outcomes efficiently, for example to analyse data, inform search engine marketing, produce reports and deliver copy
- Actively interrogate systems and information sources to make judgements on when to introduce new ways of working/identify new systems/processes to improve marketing activities or address those new requirements and /or marketing trends
Full information on Marketing manager (level 6) is available from the Institute for Apprenticeships and Technical Education.