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Apprenticeship training course

Business to business sales professional (integrated degree) (level 6)

Selling products and services to other businesses.

Qualification level
Equivalent to degree.
Typical duration
36 months
Apprenticeship category
Sales, marketing and procurement
Maximum funding
Maximum amount government will fund
for apprenticeship training.
Skills an apprentice will learn
  • Working with others: Influential, able to conduct stakeholder analysis and develop strong relationships at all levels, internally and externally, to build trust. Interacts professionally and ethically maintaining a positive and flexible attitude. Demonstrates emotional intelligence.
  • Consultative Selling: Works with customers to identify new business and market challenges, utilising insights and good questioning and listening techniques. Identifies strategic & innovative solutions integrating products and excellent service solutions, to meet customer needs.
  • Pitching: Leads a confident, clear and compelling sales pitch in front of a customer, which builds rapport, establishes credibility and delivers commercial benefit. Handles questions, objections and demonstrates the value of the proposal in a clear, quantifiable way.
  • Negotiation and Closing: Applies the principles of negotiation, develops strategies and tactics to a mutually agreeable outcome, ensuring both customer and supplier leave committed to the outcome.
  • Psychology of Sales: Critically reflects on the different psychological needs of customers and other key stakeholders in the buying/selling process. Takes into account strategic and organisational context when adapting their sales approaches, by using the psychological models pertinent to developing positive and ethical buyer and seller relationships.
  • Leveraging Digital Business: Adopts different approaches to social selling & digital technologies which aid the sales process. Develops a digital selling strategy that leverages social selling to support lead generation, nurturing and customer engagement. Develops digital networks and drives insight-led engagements. Measures results and return on investment.

Full information on Business to business sales professional (integrated degree) (level 6) is available from the Institute for Apprenticeships and Technical Education.

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