Apprenticeship training course
Public relations and communications assistant (level 4)
Building, protecting and maintaining a positive reputation for brands, organisations and individuals.
- Qualification level
-
4
Equivalent to higher national certificate (HNC). - Typical duration
- 14 months
- Apprenticeship category
- Sales, marketing and procurement
- Maximum funding
-
£11,000
Maximum amount government will fund
for apprenticeship training. - Also known as
-
- Campaign assistant
- Communications assistant
- Internal communications assistant
- Junior account executive
- Junior press officer
- Junior publicist
- Public affairs assistant
- Public relations assistant
- Skills
-
Skills an apprentice will learn
- Use IT systems and software to support campaigns.
- Build stakeholder relationships including developing contacts within the media and presenting to them in both formal and informal settings.
- Support campaigns by undertaking tasks such as desk research, event co-ordination, and database management to ensure compliance with agreed service or performance levels.
- Produce written content such as news releases, articles, social media content, bulletins, and blogs, that is accessible to meet the needs of different audiences and channels.
- Able to adapt communication styles as appropriate to the audience.
- Support the production of non-written content such as film production management, producing short user generated style content, live video streaming, social image creation, and infographic production.
- Distribute content using social media channels.
- Use qualitative and quantitative research to analyse and evaluate public relations and communications activities and present findings to project stakeholders.
- Analyse and interpret complex subjects through different communication channels and identify areas for improvement.
- Input to and review communications programmes and plans with a focus on environmental, social and governance (ESG) principles.
- Undertake risk assessment and provide information to support stakeholder planning and strategy.
- Plan and deliver engagement activities for stakeholders, such as curating the content, supporting events, and collating feedback.
- Proofread and edit communications materials such as news releases, graphics and video, and social media content.
- Support team and colleague development through buddying or coaching.
- Contribute to activities which focus on improving sustainability within the organisation.
- Apply relevant legislation, regulations, codes of practice, and ethical guidance where appropriate to their work.
Full information on Public relations and communications assistant (level 4) is available from the Institute for Apprenticeships and Technical Education.