Apprenticeship training course

Content creator (level 3)

There are 59 training providers who offer this course.

Information about Content creator (level 3)

Develop written and audio visual content.

• Knowledge, skills and behaviours:
  View knowledge, skills and behaviours

  Knowledge

  • The principles and process of setting a budget to produce content.
  • The methods used to segment and understand core audiences and how to plan content for these.
  • Availability of data and its use to inform decision making when identifying channels, formats and platforms for content creation.
  • The end-to-end production workflow process for the organisation, the key stages, and own role within this
  • The regulatory and legal requirements when using media assets such as copyright, intellectual property rights, GDPR, web accessibility and non-disclosure agreements.
  • Personal and employer responsibilities regarding data protection and data sharing, the potential impact on a business and the regulations that cover this.
  • How to identify the commercial drivers for a client/customer.
  • The importance of brand, brand awareness, brand purpose, branding guidelines and the intended audience within a brief.
  • Where content creation fits within a marketing strategy.
  • How tone of voice can be adapted effectively to reflect the content.
  • How audiences and their behaviours differ across channels and platforms and the different communication styles that could be used.
  • How creative content can be used across multiple channels and platforms, and how the platform chosen affects the content production.
  • The different styles of writing that can be used according to the type of content, channel and platform required.
  • Correct use of grammar, punctuation, spelling and inclusive language.
  • The principles of writing persuasive copy for a person or group or to raise brand awareness.
  • The principles applied to create or capture visuals and audio when using standard packages and equipment.
  • Where to source, adapt and edit content from.
  • How to organise, structure and label content effectively, methodically and securely to enable efficient search and retrieval.
  • How web pages are published and how the content can be optimised to ensure high rankings in search engine results.
  • The importance of clearly articulating requirements and how this can influence priorities for a campaign.
  • How communication styles can be adapted to suit different audiences.
  • How to plan content delivery against the schedule.
  • The principles for creating an effective campaign with measurable outcomes.
  • The principles of mapping user journeys to ensure content is focused on maximising engagement.
  • Ways/methods of engaging with audiences, how to respond to evolving situations, recognise potential threats/issues and when to escalate these.
  • How to evaluate the success of the campaign against the objectives using available data.
  • How to keep up to date with existing and evolving content tools, platforms, trends and talent.
  • Approaches to managing and marketing own skills and services.
  • The culture of the organisation in which they are working, the commercial pressures, project deadlines and organisational working practices.
  • How the structures, regulation and funding of organisations affects creative media activities.

  Skills

  • Interpret the aims of the brief.
  • Research ideas and concepts to meet the brief.
  • Evaluate brand requirements and brand guidelines.
  • Prepare a mood board or other visual aid for the content to be created.
  • Present ideas, pitches and proposals for creative content to be further developed.
  • Storyboard and outline script their ideas for content to be developed.
  • Interpret data, consider its integrity and use it to inform content.
  • Develop accessible written content for different platforms and devices.
  • Apply best practice and inclusive language when creating content.
  • Write and edit copy or scripts for use on different channels and platforms.
  • Create or capture visuals and audio using standard packages and equipment.
  • Source, obtain and prepare media assets for use; using industry standard packages to adapt and edit content.
  • Use industry standard tools and content management systems to organise, structure and label content effectively, methodically and securely enabling efficient search and retrieval.
  • Identify and recommend the platform/s or channel/s to use for the media campaign.
  • Develop and maintain effective working relationships with clients, colleagues and suppliers, establishing and using professional contacts.
  • Engage and respond with audiences through social media, adapting content to respond to evolving circumstances.
  • Monitor user experience to ensure content is focused on maximising engagement.
  • Analyse the differences between audiences using audience segmentation techniques and data.
  • Use lessons learned to evaluate the success of the content and identify areas for improvement for future campaigns.
  • Use continuing professional development planning to support own current and future training and development needs.
  • Operate effectively within the production workflow to meet production timelines.

  Behaviours

  • Committed to producing high quality creative content.
  • Team-focussed and works effectively with colleagues and others.
  • Acts in a way that builds and maintains positive relationships with customers.
  • Takes ownership of work and strives to achieve quality content.
  • Acts in a professional and ethical manner, embracing equality, diversity and inclusion in the workplace.
  • Committed to keeping up to date with new technologies and industry best practice.
  • Reflects on the results of the content created and identifies areas for improvement.
• Apprenticeship category (sector): Creative and design
• Qualification level: 3; Equal to A level
• Course duration: 15 months
• Maximum funding: £10,000 ; Maximum government funding for ; apprenticeship training and assessment costs.
• Job titles include:
  • Content Producer
  • Content Creator
  • Content Assistant
  • Junior Content Producer
  • Multimedia Executive
  • Social Media Assistant
  • Social Media Co-ordinator
  • Social Media Executive

View more information about Content creator (level 3) from the Institute for Apprenticeships and Technical Education.