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Apprenticeship training course

Retailer (level 2)

Helping customers buy products or services from retail organisations such as department stores, garden centres, high street chains, supermarkets and online and mail order businesses.

Qualification level
Equivalent to GCSE.
Typical duration
12 months
Apprenticeship category
Sales, marketing and procurement
Maximum funding
Maximum amount government will fund
for apprenticeship training.
Also known as
  • cashier
  • retail assistant
  • shop assistant
  • shopkeeper
  • till clerk
Skills an apprentice will learn
  • Positively interact with customers, using business relevant methods for example face to face or on-line, to support and increase sales by providing useful information and service
  • Establish a good rapport with customers, serve them in line with brand standards and promote the values of the business in all work activities
  • Deliver a sales service that meets customers’ needs and balances the financial performance of the business for example working towards sales targets, following procedures relating to packing of goods and dealing with returned products
  • Influence customers’ purchasing decisions by providing accurate guidance on product and price comparisons and sharing knowledge on local offers and variances
  • Use effective methods of communication that achieve the desired result, according to the purchasing process e.g. face to face, via the telephone or on-line
  • Use a variety of sales techniques when providing customers with information that are appropriate to the business and actively sell the benefits of seasonal offers for example, through in-store or on-line promotions
  • Help match products and services to customers’ needs and increase the amount they spend for example through the sale of associated products and services
  • Respond to situations that threaten brand and business  reputation in line with company policy and alert the relevant person if a threat is identified
  • Actively use techniques to optimise sales through effective product placement, ensuring product displays remain attractive, appealing and safe to customers
  • Maintain appropriate levels of the right stock to meet customer demand, ensure it is kept in the correct condition (for example correct temperature, environment, packaging), and minimise stock loss through accurate administration, minimising wastage and theft
  • Use technology appropriately and efficiently in line with company policy, to support sales and service ensuring that maintenance issues are dealt with promptly
  • Support team members to ensure that the services provided are of a high quality, delivered on time and as required
  • Challenge personal methods of working and actively implement improvements
  • Comply with legal requirements to minimise risk and inspire customer confidence; minimising  disruption to the business and maintaining the safety and security of people at all times
  • Put people at ease in all matters helping them to feel welcome and supported and provide them with information that is relevant to their needs
  • Minimise the effect of work activities on the environment through managing wastage and loss according to business procedures

Full information on Retailer (level 2) is available from the Institute for Apprenticeships and Technical Education.

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Apprenticeship location

Canterbury, Kent Remove location

61 providers available for this apprenticeship location

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