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Digital marketer

Use online and social media platforms to design, build and implement campaigns and drive customer sales.

Summary of this apprenticeship standard


3 (equivalent to A levels at grades A to E)

Typical length
18 months
Current funding band
Up to £11,000 per apprentice.
More information about funding
Entry requirements

Set by employer.

What apprentices will learn
  • written communication
  • research skills
  • an understanding of modern technologies
  • customer service
  • how to analyse and solve problems
  • building and delivering digital marketing campaigns
  • search marketing, search engine optimisation, and email marketing
  • website analytics

Apprentices will achieve:

  • Principles of Coding (knowledge module 1)
  • Marketing Principles (knowledge module 2)
  • Digital Marketing Business Principles (knowledge module 3)

Apprentices must also take one internationally recognised vendor or professional qualification set out in the apprenticeship standard. This will exempt them from one of the knowledge modules.

Before taking their end-point assessment, apprentices must achieve level 2 English and maths (equivalent to GCSEs at grades A* to C).

Professional registration

This apprenticeship is recognised for entry on to the register of IT Technicians. Completion of the apprenticeship also allows access to join as an Affiliate (Professional) member of the Chartered Institute of Marketing (CIM) and as an associate member of the Chartered Institute for IT (BCS).

End-Point Assessment
View a list of end-point assessment organisations for this standard
Organisation Phone Number Email
BCS, The Chartered Institute for IT 01793 417417
Pearson Education Limited +44 (0) 7879 602674
Ginger Nut Training 01206 714 580
The Education and Care Qualification Network 08438860123
VQ Solutions Ltd 01423 74006
BIIAB 01276 684449
Aston University
City and Guilds 0844 543 0000
Accelerate People Ltd
Training Qualifications UK 03333 583 344
More Information

The Institute for Apprenticeships and Technical Education has more detailed information about this apprenticeship.