Apprenticeship training course

Advertising and media executive (level 3)

Creating messages (campaigns) which are intended to inform or influence the people who receive them.

• Qualification level: 3 ; Equivalent to A level.
• Typical duration: 18 months
• Apprenticeship category: Sales, marketing and procurement
• Maximum funding: £8,000 ; Maximum amount government will fund ; for apprenticeship training.
• Also known as:
  • Advertising and Media Creative Specialist
  • Advertising and Media Executive
  • Advertising and media executive media specialist
• Skills:
  Skills an apprentice will learn

  • Identify the ways in which creative and media can help organisations to achieve corporate objectives
  • Dispassionately structure problems and approaches to solving them
  • Manage projects using project management techniques in order to ensure campaigns are on track, e.g. accurate timing plans, and they are also successfully managing their to do list
  • Make use of the systems and technologies that are used in agencies to help plan, budget and bill
  • Produce professional communication e.g. correct names, spelling, grammar, branding on e.g. PowerPoint, emails, minutes, reports
  • Manage timelines effectively, prioritising appropriately
  • Apply knowledge of the interface and the dynamics of the different agencies (mainly media and creative) for a smooth flow of work
  • Adhere to the legislative regulations that apply in the advertising and media industry plus their own organisational policies and procedures
  • Demonstrate some upward, some supplier and client management around commercial realities e.g. a new digital opportunity or a TV production problem
  • Help solve practical and creative problems (e.g. report on consumer habits, gathering useful data around evaluation) within defined budgets and timescales, influencing outcomes without jeopardising relationships
  • Use third party management techniques combined with interpersonal skills (e.g. active listening, and influencing) to communicate effectively with all, e.g. coordinating response to a client brief
  • Ensures the delivery of that supply chain value, on time
  • Deploy the right digital medium to guarantee the most effective result e.g, using Google Analytics to check key words

Full information on Advertising and media executive (level 3) is available from the Institute for Apprenticeships and Technical Education.

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