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Advertising and Media Executive

Creating advertising campaigns to increase sales and promote businesses.

Summary of this apprenticeship standard


3 (equivalent to A levels at grades A to E)

Typical length
18 months
Current funding band
Up to £8,000 per apprentice.
More information about funding
Entry requirements

Set by employer.

What apprentices will learn
  • effective team working
  • budgeting and costing
  • market research
  • presentation and negotiating
  • legal and ethical advertising
  • apprentices will gain an Institute of Practitioners in Advertising foundation certificate
  • apprentices must have achieved level 2 English and maths before taking the end-point assessment
Professional registration

None specified.

How apprentices are assessed

A government-approved organisation must assess apprentices towards the end of their apprenticeship.

This end-point assessment ensures apprentices achieve the skills, training and any qualifications necessary to complete their apprenticeship.

You can download the assessment plan from the Institute for Apprenticeships and Technical Education. There are no end-point assessment organisations for this apprenticeship yet. Please email if you urgently need an end-point assessment organisation.

More Information

The Institute for Apprenticeships and Technical Education has more detailed information about this apprenticeship.