Apprenticeship training course

Marketing executive (level 4)

Helping to shape, support and deliver marketing plans, working in conjunction with the Marketing Manager.

• Qualification level: 4 ; Equivalent to higher national certificate (HNC).
• Typical duration: 15 months
• Apprenticeship category: Sales, marketing and procurement
• Maximum funding: £6,000 ; Maximum amount government will fund ; for apprenticeship training.
• Also known as:
  • Communications Executive
  • Communications Specialist
  • Marketing and Communications Officer
  • Marketing Executive
  • Marketing Officer
  • Marketing Specialist
• Skills:
  Skills an apprentice will learn

  • Coordinate and maintain key marketing channels (both digital and offline)
  • Plan and deliver tactical campaigns against SMART (Specific, Measurable, Achievable, Realistic, Time-bound) objectives
  • Manage the production and distribution of marketing materials, e.g. digital, print and video content as appropriate
  • Produce a wide range of creative and effective communications, including ability to write and proofread clear and innovative copy, project briefs, and give confident presentations
  • Able to engage and collaborate with a wide range of clients/stakeholders, across departments internally and with clients/suppliers externally to support marketing outcomes as required
  • Use good project and time management to deliver projects/tasks/events as appropriate, effectively. Including the ability to divide time effectively between reporting, planning and delivery
  • Coordinate several marketing campaigns/projects/events to agreed deadlines
  • Effectively liaise with, and manage, internal and external stakeholders including suppliers to deliver required outcomes
  • Monitor project budgets within their scope of work using appropriate systems and controls
  • Evaluate the effectiveness of marketing campaigns by choosing the appropriate digital and offline data sources
  • Assimilate and analyse data and information from a range of sources to support marketing activities
  • Evaluate data and research findings to derive insights to support improvements to future campaigns
  • Effectively use appropriate business systems and software to deliver marketing outcomes efficiently, for example to analyse data, produce reports and deliver copy
  • Use appropriate technologies to deliver marketing outcomes e.g. digital/web analytics, social media, CRM

Full information on Marketing executive (level 4) is available from the Institute for Apprenticeships and Technical Education.

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