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Marketing Manager

Managing the promotion strategies of products, brands and services.

Summary of this apprenticeship standard


6 (equivalent to bachelor's degree)

Typical length
24 months
Current funding band
Up to £9,000 per apprentice.
More information about funding
Entry requirements

Set by employer.

What apprentices will learn
  • developing and implementing marketing and campaign strategies
  • how to oversee the development of creative material
  • managing data collection and analysis
  • project management techniques
  • advanced communication skills

Before taking their end-point assessment, apprentices must have:

  • achieved level 2 English and maths (equivalent to GCSE grades 9 to 4 or A* to C)
Professional registration

Apprentices can join the Chartered Institute of Marketing (CIM) as an associate member when they complete this apprenticeship.

End-Point Assessment
View a list of end-point assessment organisations for this standard
Organisation Phone Number Email
Chartered Institute of Marketing 01628 427500
More Information

The Institute for Apprenticeships and Technical Education has more detailed information about this apprenticeship.