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Digital Marketer (degree)

Leading the promotion of brands and services through websites, apps and social media.

Summary of this apprenticeship standard


6 (equivalent to bachelor's degree)

Typical length
36 months
Current funding band
Up to £21,000 per apprentice.
More information about funding
Entry requirements

Candidates will usually need at least 2 A levels (or equivalent), including maths, at grades A* to C.

What apprentices will learn
  • managing and planning marketing campaigns and strategies
  • analyse marketing campaign performance through data led approaches
  • how to communicate marketing briefs effectively
  • digital marketing degree
Professional registration

Apprentices will be eligible to apply for membership of the Chartered Institute of Marketing, the Institute of Direct and Digital Marketing, and the British Computer Society.

How apprentices are assessed

A government-approved organisation must assess apprentices towards the end of their apprenticeship.

This end-point assessment ensures apprentices achieve the skills, training and any qualifications necessary to complete their apprenticeship.

You can download the assessment plan from the Institute for Apprenticeships and Technical Education. There are no end-point assessment organisations for this apprenticeship yet. Please email if you urgently need an end-point assessment organisation.

More Information

The Institute for Apprenticeships and Technical Education has more detailed information about this apprenticeship.