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Public Relations Assistant

Helping manage an organisation's public image and reputation

Summary of this apprenticeship standard


4 (equivalent to certificate of higher education)

Typical length
12 months
Current funding band
Up to £9,000 per apprentice.
More information about funding
Entry requirements

Set by employer

What apprentices will learn
  • how to monitor and react to external opinions of a client or employer
  • writing and editing communications such as website pages, press releases, newsletters and brochures
  • managing client and media relationships
  • helping plan public relations (PR) campaigns
  • understanding an organisation's goals
  • apprentices must have achieved level 2 English and maths (equivalent to GCSE grades 9 to 4 or A* to C) before taking their end-point assessment
Professional registration

Apprentices will be able to apply for membership of the Public Relations & Communications Association when they complete their apprenticeship

End-Point Assessment
View a list of end-point assessment organisations for this standard
Organisation Phone Number Email
Cambridge Marketing College 01954 234943
AIM Qualifications and Assessment Group 01332341822
More Information

The Institute for Apprenticeships and Technical Education has more detailed information about this apprenticeship.