Apprenticeship training course

Content creator (level 3)

Develop written and audio visual content.

• Qualification level: 3 ; Equivalent to A level.
• Typical duration: 15 months
• Apprenticeship category: Creative and design
• Maximum funding: £10,000 ; Maximum amount government will fund ; for apprenticeship training.
• Also known as:
  • Content Assistant
  • Content Creator
  • Content Producer
  • Junior Content Producer
  • Multimedia Executive
  • Social Media Assistant
  • Social Media Co-ordinator
  • Social Media Executive
• Skills:
  Skills an apprentice will learn

  • Interpret the aims of the brief.
  • Research ideas and concepts to meet the brief.
  • Evaluate brand requirements and brand guidelines.
  • Prepare a mood board or other visual aid for the content to be created.
  • Present ideas, pitches and proposals for creative content to be further developed.
  • Storyboard and outline script their ideas for content to be developed.
  • Interpret data, consider its integrity and use it to inform content.
  • Develop accessible written content for different platforms and devices.
  • Apply best practice and inclusive language when creating content.
  • Write and edit copy or scripts for use on different channels and platforms.
  • Create or capture visuals and audio using standard packages and equipment.
  • Source, obtain and prepare media assets for use; using industry standard packages to adapt and edit content.
  • Use industry standard tools and content management systems to organise, structure and label content effectively, methodically and securely enabling efficient search and retrieval.
  • Identify and recommend the platform/s or channel/s to use for the media campaign.
  • Develop and maintain effective working relationships with clients, colleagues and suppliers, establishing and using professional contacts.
  • Engage and respond with audiences through social media, adapting content to respond to evolving circumstances.
  • Monitor user experience to ensure content is focused on maximising engagement.
  • Analyse the differences between audiences using audience segmentation techniques and data.
  • Use lessons learned to evaluate the success of the content and identify areas for improvement for future campaigns.
  • Use continuing professional development planning to support own current and future training and development needs.
  • Operate effectively within the production workflow to meet production timelines.

Full information on Content creator (level 3) is available from the Institute for Apprenticeships and Technical Education.

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