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Apprenticeship training course

Retailer (level 2)

Helping customers buy products or services from retail organisations such as department stores, garden centres, high street chains, supermarkets and online and mail order businesses.

Qualification level
2
Equivalent to GCSE.
Typical duration
14 months
Apprenticeship category
Sales, marketing and procurement
Maximum funding
£5,000
Maximum amount government will fund
for apprenticeship training.
Also known as
  • Counter assistant
  • Customer team member
  • General assistant
  • Retail assistant
  • Retail sales advisor
  • Retailer
  • Sales assistant
Skills
Skills an apprentice will learn
  • Communicate with customers to meet their requirements and encourage customer loyalty and repeat business.
  • Serve customers in line with brand standards, legislation, business procedures and the values of the business.
  • Provide a retail service that balances the customers’ needs with additional linked products and services.
  • Use face to face or online sales techniques such as product and price comparisons to support or influence the customer in their purchasing decisions.
  • Promote seasonal or local offers through in-store or online promotions.
  • Identify situations that may damage business reputation in line with company policy and escalate as required.
  • Maintain good merchandising to meet the needs of the business whilst ensuring safety.
  • Maintain stock levels and storage conditions such as correct temperature, lighting, ventilation, packaging to meet customer demand and minimise stock loss.
  • Use technology and applications to support sales and service ensuring that maintenance issues are reported.
  • Support team and colleague development through buddying and/or coaching.
  • Comply with regulations and legislation relevant to their role and business.
  • Contribute to continuous improvement activities which focus on improving sustainability within the business.
  • Handle complaints within remit or escalate as appropriate.
  • Support sales across a range of promotional events throughout the calendar year.

Full information on Retailer (level 2) is available from the Institute for Apprenticeships and Technical Education.

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