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Helping customers buy products or services from retail organisations such as department stores, garden centres, high street chains, supermarkets and online and mail order businesses.

Summary of this apprenticeship standard


2 (equivalent to GCSEs at grades A* to C)

Typical length
12 months
Current funding band
Up to £4,000 per apprentice.
More information about funding
Entry requirements

Set by employer.

What apprentices will learn
  • retail principles and practices - including brand standards, building rapport and customer loyalty
  • business principles, standards and practices - including achieving targets, brand value and marketing and promotion
  • sales and promotion principles and techniques - increasing sales, repeat business and sales opportunities
  • customer service principles and practices - including customer profiles, dealing with customers and meeting expectations
  • customer communication - including active listening, face-to-face, online, telephone and written communication
  • health and safety practices, standards and legislation within a retail environment

None specified.

Before taking their end-point assessment apprentices must:

  • achieve level 1 English and maths (equivalent to GCSEs at grades D to G)
  • take the test for level 2 English and maths (equivalent to GCSEs at grades A* to C)
Professional registration

None specified.

End-Point Assessment
View a list of end-point assessment organisations for this standard
Organisation Phone Number Email
iCQ 0207 849 3370
Professional Assessment Ltd 0800 160 1899 / 07940 035681
Assessu 0115 975 9550
NOCN 0300 999 1177
NCFE/CACHE 0191 240 8950
The Institute of the Motor Industry
DSW Consulting 01302 760 008
Highfield Awarding Body for Compliance (HABC) 0845 226 0350
Training Qualifications UK 03333 583 344
Manpower Services Ltd 07932 748 201
Retail Trust 01332 554200
Allsup&Dale limited
Innovate Awarding Limited 0117 3142800
The Real Consultancy Company Limited
Babcock Assessments Ltd 0800 077 8738
BIIAB 01276 684449
Occupational Awards Limited 01235 432 032
The Real Apprenticeship Company 01926 298020
More Information

The Institute for Apprenticeships and Technical Education has more detailed information about this apprenticeship.